How To Measure The Effectiveness Of Your Digital Marketing Strategy

How to measure the effectiveness of your digital marketing strategy? Several key metrics will give you the right insight into how your strategy is working. Engagement, ROI, conversion rate, and tracking new sessions on your website are just a few. Using a measurement template for each campaign will help you determine what is working and what is not. In addition, this template is customizable, so you can change it for each new campaign. These are some useful tips that can help you measure digital marketing strategy, however, you can also get help from a professional digital marketing agency in Toronto.

Engagement:

To assess the effectiveness of your digital marketing strategy, it is essential to set SMART (specific, measurable, actionable, and realistic) goals. KPIs measure the success of a campaign and give you pinpoint accuracy to guide your future campaigns. They can be set for a single campaign or can be used to measure the progress of your entire marketing strategy. To measure the success of a digital marketing strategy, create and use a KPI template.

Conversion rate:

Most people measure the effectiveness of their online marketing by tracking their website’s conversion rate. But how to measure the effectiveness of your digital marketing strategy on other platforms? How do you measure the effectiveness of social media marketing? And how do you measure the effectiveness of your email marketing campaigns? By monitoring your conversion rates across all channels, you can tweak your efforts and increase sales. 

ROI:

As with all other forms of marketing, your company needs to know how effective your efforts are. In the past, marketing efforts were based on more tangible media, which are difficult to measure. Today, digital marketing has become front-and-center, and the measurable results that come with it make it possible to determine the ROI of any campaign. But how do you know if your marketing campaign is working? The answer lies in the return on investment.

Tracking new sessions on your website:

Google keeps track of new sessions on your website and translates that into a more detailed metric. Sessions are the number of visits a visitor has made to your site during 30 minutes. Repeat visits to your site are counted as separate sessions by Google, which can be very useful in understanding user experience. In general, you should aim for a session duration of at least two minutes, but that can vary depending on your industry and website functionality.